P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
Supply Chain Alliances: Exploring the Drivers of Performance Value and Buyer Satisfaction
Supply Chain Alliances: Exploring the Drivers of Performance Value and Buyer Satisfaction
URSULA Y. SULLIVAN, TIMOTHY W. AURAND,
SULLIVAN, U. Y., & AURAND, T. W. (2011). Supply chain alliances: Exploring the drivers of performance value and buyer satisfaction. Marketing Management Journal, 21(2), 46–53. https://doi.org/10.63963/001c.151032