P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
Uncorking the Mystery of Marketing Wine to Generation Y: Lessons From Consumer Psychology
Uncorking the Mystery of Marketing Wine to Generation Y: Lessons From Consumer Psychology
PAMELA A. KENNETT-HENSEL, CONCHA R. NEELEY, KYEONG SAM MIN,
KENNETT-HENSEL, P. A., NEELEY, C. R., & SAM MIN, K. (2011). Uncorking the mystery of marketing wine to Generation Y: Lessons from consumer psychology. Marketing Management Journal, 21(2), 54–69. https://doi.org/10.63963/001c.151036