P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
Differentiating a Component Part: A Tactic for Gaining Entry Into Mature Industrial Markets
Differentiating a Component Part: A Tactic for Gaining Entry Into Mature Industrial Markets
HENRY H. RODKIN, ROBERT D. O’KEEFE,
RODKIN, H. H., & O’KEEFE, R. D. (2011). Differentiating a component part: A tactic for gaining entry into mature industrial markets. Marketing Management Journal, 21(2), 145–152. https://doi.org/10.63963/001c.151040