P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 1, 2017January 01, 2017 CDT
Value Contribution of Personal Selling and Direct-To-Consumer Advertising in the Pharmaceutical Industry
Value Contribution of Personal Selling and Direct-To-Consumer Advertising in the Pharmaceutical Industry
REBECCA DINGUS, RAJ AGNIHOTRI, MICHAEL Y. HU,
Articles in Vol. 27, Issue 1, 2017
Vol. 27, Issue 1, 2017
- Value Contribution of Personal Selling and Direct-To-Consumer Advertising in the Pharmaceutical IndustryREBECCA DINGUSRAJ AGNIHOTRIMICHAEL Y. HU
- The Role of Prior Sales Experience of Buyers and Duration in Buyer-Seller RelationshipsSCOTT C. AMBROSENWAMAKA A. ANAZABRIAN N. RUThErORD
- Salesperson Networking Behaviors and Creativity: Exploring an Unconventional RelationshipMICHAEL T. KRUSHRAJ AGNIHOTRIGERRARD M. MACINTOSHASHISH KALRA
- The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian ElderlyRAJESH IYERJACQUELINE K. EASTMANRUPPAL W. SHARMAKEVINL. EASTMAN
- An Empirical Study of Consumer Motivations to Use In-Store Mapping ApplicationSELCUK ERTEKINSUSIE PRYORLOU E. PELTON
DINGUS, R., AGNIHOTRI, R., & HU, M. Y. (2017). Value contribution of personal selling and direct-to-consumer advertising in the pharmaceutical industry. Marketing Management Journal, 27(1), 1–15. https://doi.org/10.63963/001c.151102