P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 1, 2017January 01, 2017 CDT
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
RAJESH IYER, JACQUELINE K. EASTMAN, RUPPAL W. SHARMA, KEVINL. EASTMAN,
Articles in Vol. 27, Issue 1, 2017
Vol. 27, Issue 1, 2017
- Value Contribution of Personal Selling and Direct-To-Consumer Advertising in the Pharmaceutical IndustryREBECCA DINGUSRAJ AGNIHOTRIMICHAEL Y. HU
- The Role of Prior Sales Experience of Buyers and Duration in Buyer-Seller RelationshipsSCOTT C. AMBROSENWAMAKA A. ANAZABRIAN N. RUThErORD
- Salesperson Networking Behaviors and Creativity: Exploring an Unconventional RelationshipMICHAEL T. KRUSHRAJ AGNIHOTRIGERRARD M. MACINTOSHASHISH KALRA
- The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian ElderlyRAJESH IYERJACQUELINE K. EASTMANRUPPAL W. SHARMAKEVINL. EASTMAN
- An Empirical Study of Consumer Motivations to Use In-Store Mapping ApplicationSELCUK ERTEKINSUSIE PRYORLOU E. PELTON
IYER, R., EASTMAN, J. K., SHARMA, R. W., & EASTMAN, KEVINL. (2017). The impact of cognitive age on materialism, status consumption and loyalty proneness on the Indian elderly. Marketing Management Journal, 27(1), 48–62. https://doi.org/10.63963/001c.151105