P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 1, 2017January 01, 2017 CDT
The Role of Prior Sales Experience of Buyers and Duration in Buyer-Seller Relationships
The Role of Prior Sales Experience of Buyers and Duration in Buyer-Seller Relationships
SalesSales ExperienceBuyer-Seller RelationshipsRelationship
DurationBuyer’s
CommitmentSocial
SatisfactionSalespersonSocial exchange theory
Articles in Vol. 27, Issue 1, 2017
Vol. 27, Issue 1, 2017
- Value Contribution of Personal Selling and Direct-To-Consumer Advertising in the Pharmaceutical IndustryREBECCA DINGUSRAJ AGNIHOTRIMICHAEL Y. HU
- The Role of Prior Sales Experience of Buyers and Duration in Buyer-Seller RelationshipsSCOTT C. AMBROSENWAMAKA A. ANAZABRIAN N. RUThErORD
- Salesperson Networking Behaviors and Creativity: Exploring an Unconventional RelationshipMICHAEL T. KRUSHRAJ AGNIHOTRIGERRARD M. MACINTOSHASHISH KALRA
- The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian ElderlyRAJESH IYERJACQUELINE K. EASTMANRUPPAL W. SHARMAKEVINL. EASTMAN
- An Empirical Study of Consumer Motivations to Use In-Store Mapping ApplicationSELCUK ERTEKINSUSIE PRYORLOU E. PELTON
AMBROSE, S. C., ANAZA, N. A., & RUThErORD, B. N. (2017). The role of prior sales experience of buyers and duration in buyer-seller relationships. Marketing Management Journal, 27(1), 16–30. https://doi.org/10.63963/001c.151103