P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 1, 2017January 01, 2017 CDT
An Empirical Study of Consumer Motivations to Use In-Store Mapping Application
An Empirical Study of Consumer Motivations to Use In-Store Mapping Application
SELCUK ERTEKIN, SUSIE PRYOR, LOU E. PELTON,
ERTEKIN, S., PRYOR, S., & PELTON, L. E. (2017). An empirical study of consumer motivations to use in-store mapping application. Marketing Management Journal, 27(1), 63–74. https://doi.org/10.63963/001c.151106