P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 1, 2018January 01, 2018 CDT
PLS-SEM: The Holy Grail for Advanced Analysis
PLS-SEM: The Holy Grail for Advanced Analysis
LUCY MATTHEWS, JOE HAIR, RYAN MATTHEWS,
MATTHEWS, L., HAIR, J., & MATTHEWS, R. (2018). PLS-SEM: The holy grail for advanced analysis. Marketing Management Journal, 28(1), 1–13. https://doi.org/10.63963/001c.151119