P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 1, 2018January 01, 2018 CDT
Millennials’ Purchasing Response to CSR Behavior
Millennials’ Purchasing Response to CSR Behavior
RACHEL L. ANDERSON, STEVEN H. DAHLQUIST, MICHAEL S. GARVER,
MillennialsPurchasing ResponseCorporate Social ResponsibilityStakeholder TheoryProduct AttributesMD Analysis
Articles in Vol. 28, Issue 1, 2018
Vol. 28, Issue 1, 2018
- PLS-SEM: The Holy Grail for Advanced AnalysisLUCY MATTHEWSJOE HAIRRYAN MATTHEWS
- Millennials’ Purchasing Response to CSR BehaviorRACHEL L. ANDERSONSTEVEN H. DAHLQUISTMICHAEL S. GARVER
- Examining the Effect of Humor in Environmentally-Friendly AdvertisingKAI-MICHAEL GRIESEALIOSHA ALEXANDROVCHRISTIN MICHAELISBRYAN LILLY
- Sales Effort and Performance: Dark Side of Customer Product KnowledgeFEISAL MURSHEDVINITA SANGTANI
- Organizing a Framework for Customer Value Management in Online Media RelationshipsELINA KUKKONEN
ANDERSON, R. L., DAHLQUIST, S. H., & GARVER, M. S. (2018). Millennials’ purchasing response to CSR behavior. Marketing Management Journal, 28(1), 14–29. https://doi.org/10.63963/001c.151120