P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 1, 2018January 01, 2018 CDT
Organizing a Framework for Customer Value Management in Online Media Relationships
Organizing a Framework for Customer Value Management in Online Media Relationships
ELINA KUKKONEN,
Customer Value ManagementOnline Media RelationshipsCRMNews IndustrySocial ValueMonetary ValueVisitor ValueUse
Articles in Vol. 28, Issue 1, 2018
Vol. 28, Issue 1, 2018
- PLS-SEM: The Holy Grail for Advanced AnalysisLUCY MATTHEWSJOE HAIRRYAN MATTHEWS
- Millennials’ Purchasing Response to CSR BehaviorRACHEL L. ANDERSONSTEVEN H. DAHLQUISTMICHAEL S. GARVER
- Examining the Effect of Humor in Environmentally-Friendly AdvertisingKAI-MICHAEL GRIESEALIOSHA ALEXANDROVCHRISTIN MICHAELISBRYAN LILLY
- Sales Effort and Performance: Dark Side of Customer Product KnowledgeFEISAL MURSHEDVINITA SANGTANI
- Organizing a Framework for Customer Value Management in Online Media RelationshipsELINA KUKKONEN
KUKKONEN, E. (2018). Organizing a framework for customer value management in online media relationships. Marketing Management Journal, 28(1), 60–79. https://doi.org/10.63963/001c.151122