P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 1, 2018January 01, 2018 CDT
Examining the Effect of Humor in Environmentally-Friendly Advertising
Examining the Effect of Humor in Environmentally-Friendly Advertising
KAI-MICHAEL GRIESE, ALIOSHA ALEXANDROV, CHRISTIN MICHAELIS, BRYAN LILLY,
Articles in Vol. 28, Issue 1, 2018
Vol. 28, Issue 1, 2018
- PLS-SEM: The Holy Grail for Advanced AnalysisLUCY MATTHEWSJOE HAIRRYAN MATTHEWS
- Millennials’ Purchasing Response to CSR BehaviorRACHEL L. ANDERSONSTEVEN H. DAHLQUISTMICHAEL S. GARVER
- Examining the Effect of Humor in Environmentally-Friendly AdvertisingKAI-MICHAEL GRIESEALIOSHA ALEXANDROVCHRISTIN MICHAELISBRYAN LILLY
- Sales Effort and Performance: Dark Side of Customer Product KnowledgeFEISAL MURSHEDVINITA SANGTANI
- Organizing a Framework for Customer Value Management in Online Media RelationshipsELINA KUKKONEN
GRIESE, K.-M., ALEXANDROV, A., MICHAELIS, C., & LILLY, B. (2018). Examining the effect of humor in environmentally-friendly advertising. Marketing Management Journal, 28(1), 30–47. https://doi.org/10.63963/001c.151123