P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 1, 2018January 01, 2018 CDT
Sales Effort and Performance: Dark Side of Customer Product Knowledge
Sales Effort and Performance: Dark Side of Customer Product Knowledge
FEISAL MURSHED, VINITA SANGTANI,
Articles in Vol. 28, Issue 1, 2018
Vol. 28, Issue 1, 2018
- PLS-SEM: The Holy Grail for Advanced AnalysisLUCY MATTHEWSJOE HAIRRYAN MATTHEWS
- Millennials’ Purchasing Response to CSR BehaviorRACHEL L. ANDERSONSTEVEN H. DAHLQUISTMICHAEL S. GARVER
- Examining the Effect of Humor in Environmentally-Friendly AdvertisingKAI-MICHAEL GRIESEALIOSHA ALEXANDROVCHRISTIN MICHAELISBRYAN LILLY
- Sales Effort and Performance: Dark Side of Customer Product KnowledgeFEISAL MURSHEDVINITA SANGTANI
- Organizing a Framework for Customer Value Management in Online Media RelationshipsELINA KUKKONEN
MURSHED, F., & SANGTANI, V. (2018). Sales effort and performance: Dark side of customer product knowledge. Marketing Management Journal, 28(1), 48–59. https://doi.org/10.63963/001c.151121