P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 10, Issue 2, 2000January 01, 2000 CDT
A Comparison of Product Attributes in a Cross-Cultural/cross-National Context
A Comparison of Product Attributes in a Cross-Cultural/cross-National Context
DEBORAH OWENS, TIMOTHY WILKINSON, BRUCE KEILLOR,
OWENS, D., WILKINSON, T., & KEILLOR, B. (2000). A comparison of product attributes in a cross-cultural/cross-national context. Marketing Management Journal, 10(2), 1–11. https://doi.org/10.63963/001c.150753