P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 10, Issue 2, 2000January 01, 2000 CDT
New Product Pricing Strategy and the Sales Environment: An Exploratory Study
New Product Pricing Strategy and the Sales Environment: An Exploratory Study
LINDA ROCHFORD, THOMAS R. WOTRUBA,
ROCHFORD, L., & WOTRUBA, T. R. (2000). New product pricing strategy and the sales environment: An exploratory study. Marketing Management Journal, 10(2), 101–111. https://doi.org/10.63963/001c.150763