P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 10, Issue 2, 2000January 01, 2000 CDT
Brand Names That Work: A Study of the Effectiveness of Different Types of Brand Names
Brand Names That Work: A Study of the Effectiveness of Different Types of Brand Names
CHIRANJEEV KOHLI, RAJHEESH SURI,
Articles in Vol. 10, Issue 2, 2000
Vol. 10, Issue 2, 2000
- A Comparison of Product Attributes in a Cross-Cultural/cross-National ContextDEBORAH OWENSTIMOTHY WILKINSONBRUCE KEILLOR
- Export Behavior of Small Business Firms in Developing Economies: Evidence From the Indian MarketPRADEEP TYAGI
- How Do Exporters and Non-Exporters View Their “Country of Origin” Image Abroad?BERRIN DOSOGLU-GUNER
- Leadership Behaviors of the Industrial Field Sales Force: Equivalent/differential Treatment of SubordinatesSUSAN DELVECCHIO
- Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical InquiryPATRICIA KNOWLESANUSORN SINGHAPAKDI
- Self-monitoring and Empathy as Determinants of Sales Performance for Industrial Sales Personnel Utilizing Sales Data and Managerial RatingsJAMES RICKSJOHN FRAEDRICHC. XIONG
- Significant Others: The Role of Perceived Risk, Perceived Value and Perceived Importance in the Brand Decisions of Young AdultsTAMMI FELTHAM
- Consuming in a Consumer Culture: College Students, Materialism, Status Consumption, and Compulsive BuyingJAMES ROBERTS
- The Effect of Culture and Language on Organizational Information ProcessingKENNETH HUNTTHOMAS ROGERSR. EDWARD BASHAW
- New Product Pricing Strategy and the Sales Environment: An Exploratory StudyLINDA ROCHFORDTHOMAS R. WOTRUBA
- Brand Names That Work: A Study of the Effectiveness of Different Types of Brand NamesCHIRANJEEV KOHLIRAJHEESH SURI
- Status of Replication Studies in Marketing: A Validation and ExtensionWILLIAM K. DARLEY
KOHLI, C., & SURI, R. (2000). Brand names that work: A study of the effectiveness of different types of brand names. Marketing Management Journal, 10(2), 112–120. https://doi.org/10.63963/001c.150768