P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
The Effect of Affect and Trust on Commitment in Retail Store Relationships
The Effect of Affect and Trust on Commitment in Retail Store Relationships
ARJUN CHAUDHURI, MARK LIGAS,
Articles in Vol. 13, Issue 2, 2003
Vol. 13, Issue 2, 2003
- Investigating the Relationship Between Corporate Values and Practices of Marketing Organizations and Internet Ethics: An Exploratory StudyVICTORIA BUSHLINDA FERRELLALAN BUSHO.C. FERRELL
- Focus Groups in Global Marketing: Concept, Methodology and ImplicationsWILLIAM KEHOEJOHN LINDGREN
- An Analysis of Customer Perceptions: Factory Outlet Malls Versus Traditional Department StoresR. STEPHEN PARKERCHARLES PETTIJOHNLINDA PETTIJOHNJOHN KENT
- The Effect of Affect and Trust on Commitment in Retail Store RelationshipsARJUN CHAUDHURIMARK LIGAS
- Brand Extensions: What Do We Know?JIANWEI HOU
- The Power of Interfacing Departments in Shaping B2B Customer SatisfactionSRINIVAS DURVASULASTEVEN LYSONSKISUBHASH C. MEHTA
- Parent, Peer, and Media Influences on Generation Xers Price PerceptionsPAUL CLARKALAN BUSHCRAIG MARTIN
- Framework for Managing the Servicescape: A Sustainable Competitive AdvantageROSCOE HIGHTOWER
- Travel Agencies: A Service Industry in Transition in the Networked EconomyJEFFREY DILTSGEORGE PROUGH
- The Imperative for Attention to Brand in Logistics ManagementELAINE S. POTOKER
- The Sports Fan Motivation Scale: Development and TestingDENNIS BRISTOWKENNETH SCHNEIDER
- Evaluating the Impact of Advertisement Characteristics on Recall During the Super Bowl: A Two Year ComparisonBOB WUSTEPHEN NEWELL
- Attributable Reward: A Proposed Mew Measurement of Advertising EffectivenessDANE WU
- Vizcaino Versus Microsoft’s Impact on the Future of Short-Term and Permatemp Contingent Employment in Marketing: An Agency Theory PerspectiveJAMES HENLEYMICHAEL COTTERCHARLES WHITE
CHAUDHURI, A., & LIGAS, M. (2003). The effect of affect and trust on commitment in retail store relationships. Marketing Management Journal, 13(2), 45–53. https://doi.org/10.63963/001c.150827