P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
Parent, Peer, and Media Influences on Generation Xers Price Perceptions
Parent, Peer, and Media Influences on Generation Xers Price Perceptions
PAUL CLARK, ALAN BUSH, CRAIG MARTIN,
CLARK, P., BUSH, A., & MARTIN, C. (2003). Parent, peer, and media influences on Generation Xers price perceptions. Marketing Management Journal, 13(2), 71–83. https://doi.org/10.63963/001c.150832