P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
The Sports Fan Motivation Scale: Development and Testing
The Sports Fan Motivation Scale: Development and Testing
DENNIS BRISTOW, KENNETH SCHNEIDER,
BRISTOW, D., & SCHNEIDER, K. (2003). The sports fan motivation scale: Development and testing. Marketing Management Journal, 13(2), 115–121. https://doi.org/10.63963/001c.150836