P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
Attributable Reward: A Proposed Mew Measurement of Advertising Effectiveness
Attributable Reward: A Proposed Mew Measurement of Advertising Effectiveness
DANE WU,
WU, D. (2003). Attributable reward: A proposed mew measurement of advertising effectiveness. Marketing Management Journal, 13(2), 129–131. https://doi.org/10.63963/001c.150833
