P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
Evaluating the Impact of Advertisement Characteristics on Recall During the Super Bowl: A Two Year Comparison
Evaluating the Impact of Advertisement Characteristics on Recall During the Super Bowl: A Two Year Comparison
BOB WU, STEPHEN NEWELL,
Articles in Vol. 13, Issue 2, 2003
Vol. 13, Issue 2, 2003
- Investigating the Relationship Between Corporate Values and Practices of Marketing Organizations and Internet Ethics: An Exploratory StudyVICTORIA BUSHLINDA FERRELLALAN BUSHO.C. FERRELL
- Focus Groups in Global Marketing: Concept, Methodology and ImplicationsWILLIAM KEHOEJOHN LINDGREN
- An Analysis of Customer Perceptions: Factory Outlet Malls Versus Traditional Department StoresR. STEPHEN PARKERCHARLES PETTIJOHNLINDA PETTIJOHNJOHN KENT
- The Effect of Affect and Trust on Commitment in Retail Store RelationshipsARJUN CHAUDHURIMARK LIGAS
- Brand Extensions: What Do We Know?JIANWEI HOU
- The Power of Interfacing Departments in Shaping B2B Customer SatisfactionSRINIVAS DURVASULASTEVEN LYSONSKISUBHASH C. MEHTA
- Parent, Peer, and Media Influences on Generation Xers Price PerceptionsPAUL CLARKALAN BUSHCRAIG MARTIN
- Framework for Managing the Servicescape: A Sustainable Competitive AdvantageROSCOE HIGHTOWER
- Travel Agencies: A Service Industry in Transition in the Networked EconomyJEFFREY DILTSGEORGE PROUGH
- The Imperative for Attention to Brand in Logistics ManagementELAINE S. POTOKER
- The Sports Fan Motivation Scale: Development and TestingDENNIS BRISTOWKENNETH SCHNEIDER
- Evaluating the Impact of Advertisement Characteristics on Recall During the Super Bowl: A Two Year ComparisonBOB WUSTEPHEN NEWELL
- Attributable Reward: A Proposed Mew Measurement of Advertising EffectivenessDANE WU
- Vizcaino Versus Microsoft’s Impact on the Future of Short-Term and Permatemp Contingent Employment in Marketing: An Agency Theory PerspectiveJAMES HENLEYMICHAEL COTTERCHARLES WHITE
WU, B., & NEWELL, S. (2003). Evaluating the impact of advertisement characteristics on recall during the Super Bowl: A two year comparison. Marketing Management Journal, 13(2), 122–128. https://doi.org/10.63963/001c.150837