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P-ISSN 1534-973X
E-ISSN 2329-9762
Research Article
Vol. 13, Issue 2, 2003January 01, 2003 CDT

Vizcaino Versus Microsoft’s Impact on the Future of Short-Term and Permatemp Contingent Employment in Marketing: An Agency Theory Perspective

JAMES HENLEY, MICHAEL COTTER, CHARLES WHITE,
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.150839

Articles in Vol. 13, Issue 2, 2003

Vol. 13, Issue 2, 2003
  • Investigating the Relationship Between Corporate Values and Practices of Marketing Organizations and Internet Ethics: An Exploratory Study
    VICTORIA BUSHLINDA FERRELLALAN BUSHO.C. FERRELL
  • Focus Groups in Global Marketing: Concept, Methodology and Implications
    WILLIAM KEHOEJOHN LINDGREN
  • An Analysis of Customer Perceptions: Factory Outlet Malls Versus Traditional Department Stores
    R. STEPHEN PARKERCHARLES PETTIJOHNLINDA PETTIJOHNJOHN KENT
  • The Effect of Affect and Trust on Commitment in Retail Store Relationships
    ARJUN CHAUDHURIMARK LIGAS
  • Brand Extensions: What Do We Know?
    JIANWEI HOU
  • The Power of Interfacing Departments in Shaping B2B Customer Satisfaction
    SRINIVAS DURVASULASTEVEN LYSONSKISUBHASH C. MEHTA
  • Parent, Peer, and Media Influences on Generation Xers Price Perceptions
    PAUL CLARKALAN BUSHCRAIG MARTIN
  • Framework for Managing the Servicescape: A Sustainable Competitive Advantage
    ROSCOE HIGHTOWER
  • Travel Agencies: A Service Industry in Transition in the Networked Economy
    JEFFREY DILTSGEORGE PROUGH
  • The Imperative for Attention to Brand in Logistics Management
    ELAINE S. POTOKER
  • The Sports Fan Motivation Scale: Development and Testing
    DENNIS BRISTOWKENNETH SCHNEIDER
  • Evaluating the Impact of Advertisement Characteristics on Recall During the Super Bowl: A Two Year Comparison
    BOB WUSTEPHEN NEWELL
  • Attributable Reward: A Proposed Mew Measurement of Advertising Effectiveness
    DANE WU
  • Vizcaino Versus Microsoft’s Impact on the Future of Short-Term and Permatemp Contingent Employment in Marketing: An Agency Theory Perspective
    JAMES HENLEYMICHAEL COTTERCHARLES WHITE
Marketing Management Journal
HENLEY, J., COTTER, M., & WHITE, C. (2003). Vizcaino versus Microsoft’s impact on the future of short-term and permatemp contingent employment in marketing: An agency theory perspective. Marketing Management Journal, 13(2), 132–142. https://doi.org/10.63963/001c.150839
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