P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
Virtual Community in Financial Institutions: Development of the VIRTCOMM Scale
Virtual Community in Financial Institutions: Development of the VIRTCOMM Scale
MARTIN FRAERING, MICHAEL S. MINOR,
FRAERING, M., & MINOR, M. S. (2006). Virtual community in financial institutions: Development of the VIRTCOMM scale. Marketing Management Journal, 16(2), 13–25. https://doi.org/10.63963/001c.150880