P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
Mixed-joint or Mixed-Leader Bundle? The Framing Effects of Price Discount on Bundle Evaluations
Mixed-joint or Mixed-Leader Bundle? The Framing Effects of Price Discount on Bundle Evaluations
SHIBIN SHENG,
SHENG, S. (2006). Mixed-joint or mixed-leader bundle? The framing effects of price discount on bundle evaluations. Marketing Management Journal, 16(2), 125–136. https://doi.org/10.63963/001c.150893