P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
The Impact of Fit and Goal Congruency on Consumers’ Attitude to Brand Extensions
The Impact of Fit and Goal Congruency on Consumers’ Attitude to Brand Extensions
SUSAN BRUDVIG, PUSHKALA RAMAN,
Articles in Vol. 16, Issue 2, 2006
Vol. 16, Issue 2, 2006
- R-A Theory as a post-Chicago Argument for Legal CoopetitionMICHAEL A. LEVINROBERT E. MCDONALD
- Virtual Community in Financial Institutions: Development of the VIRTCOMM ScaleMARTIN FRAERINGMICHAEL S. MINOR
- Ethnocentrism and Buying Intentions: Does Economic Development Matter?RAMA YELKURSUBHRA CHAKRABARTYSOUMAVA BANDYOPADHYAY
- A Gender Comparison of National Identity: Implications for Sales ManagersBRUCE D. KEILLORANDREW THOMASWILLIAM HAUSER
- Developing a Measure of Socially Responsible Consumption in FranceAGNES FRANCOIS-LECOMPTEJAMES A. ROBERTS
- A Multivariate Statistical Approach to Socialization and Consumer Activities of Young Adults: A Cross-Cultural Study of Ethnic Groups in AmericaNITISH SINGHMIKE C.H. CHAOIK-WHAN G. KWON
- Persuasive Design Elements for E-Tail Art Galleries: A Content AnalysisLEGENE QUESENBERRYBARBARA GARLANDBRUCE SYKES
- Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site SettingWEI TUNGROBERT MOOREBRIAN ENGELLAND
- A Purchasing Perspective of the Universal Marketing FunctionsJON M. HAWESTHOMAS L. BAKERMICHAEL F. d’AMICO
- Gender Differences in Buyer Perceptions of Source Credibility and Conflict in Business-To-Business RelationshipsJOSEPH J. BELONAXSTEPHEN J. NEWELLRICHARD E. PLANK
- Mixed-joint or Mixed-Leader Bundle? The Framing Effects of Price Discount on Bundle EvaluationsSHIBIN SHENG
- College Student Salary Demands for a Military Hitch: A Potential Solution to the Military Recruiting ShortfallMICHAEL J. COTTERJAMES A. HENLEYKATHRYN M. NICHOLS
- CRM as Strategy: Avoiding the Pitfall of TacticsRAMENDRA THAKURJOHN H. SUMMEYSIVA K. BALASUBRAMANIAN
- Customer Correspondence: Corporate Responses and Customer ReactionsPEGGY O. SHIELDS
- The Impact of Fit and Goal Congruency on Consumers’ Attitude to Brand ExtensionsSUSAN BRUDVIGPUSHKALA RAMAN
- Determinants of Customer Churn Behavior: The Case of the Local Telephone ServiceABDOLREZA ESHGHIDOMINIQUE HAUGHTONNICK TEEBAGYHEIKKI TOPI
- Revisiting the Conceptual Definition of Direct Marketing: Perspectives From Practitioners and ScholarsCAROL SCOVOTTILISA D. SPILLER
- Age and Generational Cohort Effects in Store Assessments and Choice: A Case StudyJEFFREY W. VON FREYMANN
BRUDVIG, S., & RAMAN, P. (2006). The impact of fit and goal congruency on consumers’ attitude to brand extensions. Marketing Management Journal, 16(2), 171–178. https://doi.org/10.63963/001c.150896