P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
The Impact of Culture on the Generation of Trust in Global Supply Chain Relationships
The Impact of Culture on the Generation of Trust in Global Supply Chain Relationships
LINDA C. UELTSCHY, MONIQUE L. UELTSCHY, ANA CHRISTINA FACHINELLI,
UELTSCHY, L. C., UELTSCHY, M. L., & FACHINELLI, A. C. (2007). The impact of culture on the generation of trust in global supply chain relationships. Marketing Management Journal, 17(1), 15–26. https://doi.org/10.63963/001c.150901