P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Applying Relationship Marketing Principles in the University Setting: An Adaptation of the Exchange Relationship Typology
Applying Relationship Marketing Principles in the University Setting: An Adaptation of the Exchange Relationship Typology
KIMBERLY M. JUDSON, TIMOTHY W. AURAND, ROBERT W. KARLOVSKY,
JUDSON, K. M., AURAND, T. W., & KARLOVSKY, R. W. (2007). Applying relationship marketing principles in the university setting: An adaptation of the exchange relationship typology. Marketing Management Journal, 17(1), 184–197. https://doi.org/10.63963/001c.150912