P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Developing Products With Soul: The Marketing Strategy of Chanel in Japan
Developing Products With Soul: The Marketing Strategy of Chanel in Japan
ALLEN MARBER, PAUL M. WELLEN,
Articles in Vol. 17, Issue 1, 2007
Vol. 17, Issue 1, 2007
- Inducing Salespeople to Sell Proprietary Products: Do Transaction Cost Factors Hinder? Do Relational Factors Help?STEVE EDISONSHELBY D. HUNTSREEDHAR MADHAVARAM
- The Impact of Culture on the Generation of Trust in Global Supply Chain RelationshipsLINDA C. UELTSCHYMONIQUE L. UELTSCHYANA CHRISTINA FACHINELLI
- Artificial Neural Networks: An Introduction and Application in a Consumer Behavior SettingROBERT S. MOOREMICHELLE B. BEAUCHAMPCOLLIN Z. BARNESCLAIRE ALLISON STAMMERJOHAN
- Segmenting Markets Based on Sports Orientation: An Investigation of Gender, Race and Behavioral IntentionsVICTORIA D. BUSHALAN J. BUSHKIRBY L. J. SHANNAHANRACHELLE J. DUPUIS
- How Do the Attitudes of Students Compare With the Attitudes of Salespeople? A Comparison of Perceptions of Business, Consumer and Employer EthicsCHARLES E. PETTIJOHNLINDA S. PETTIJOHNJAMES B. PETTIJOHNA. J. TAYLOR
- Applying an Advertising Creativity Model to the NFL’s Black Quarterbacks and Postmodern Sport Marketing PracticesBENJAMIN D. GOSSCOLBY B. JUBENVILLEFRITZ G. POLITE
- Work-family Role Strain of Single Parents: The Effects of Role Conflict and Role AmbiguityPALANIAPPAN THIAGARAJANSUBHRA CHAKRABARTYJASON E. LUEGRONALD D. TAYLOR
- Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural FirmsROBERT E. MCDONALDSREEDHAR MADHAVARAM
- Marketing Credit Cards to College Students: Will Legislation Protect Them From Excessive Debt?PHYLIS M. MANSFIELDMARY BETH PINTO
- Food Marketing Practices and Anti-Obesity Policy: Impact on Shareholder WealthWAQAR I. GHANINANCY M. CHILDSSAMUEL H. SZEWCZYK
- Marketing Images and Consumers’ Experiences in Selling EnvironmentsANDREW NEWMANCHARLES DENNISSHAHID ZAMAN
- Strategic Groups in Retailing Based on Porter’s Generic Market Based StrategiesABHAY SHAH
- What Firms Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market OrientationROBERT E. MCDONALDSREEDHAR MADHAVARAM
- Applying Relationship Marketing Principles in the University Setting: An Adaptation of the Exchange Relationship TypologyKIMBERLY M. JUDSONTIMOTHY W. AURANDROBERT W. KARLOVSKY
- Developing Products With Soul: The Marketing Strategy of Chanel in JapanALLEN MARBERPAUL M. WELLEN
MARBER, A., & WELLEN, P. M. (2007). Developing products with soul: The marketing strategy of Chanel in Japan. Marketing Management Journal, 17(1), 198–207. https://doi.org/10.63963/001c.150911