P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Strategic Groups in Retailing Based on Porter’s Generic Market Based Strategies
Strategic Groups in Retailing Based on Porter’s Generic Market Based Strategies
ABHAY SHAH,
SHAH, A. (2007). Strategic groups in retailing based on Porter’s generic market based strategies. Marketing Management Journal, 17(1), 151–170. https://doi.org/10.63963/001c.150914