P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 2, 2001January 01, 2001 CDT
An Empirical Examination of How Time and Socioeconomic Attributes of Frequent-Buyer and Coupon Participants Differ From Those of “Ordinary Customers”
An Empirical Examination of How Time and Socioeconomic Attributes of Frequent-Buyer and Coupon Participants Differ From Those of “Ordinary Customers”
A. BRUCE CLARK,
CLARK, A. B. (2001). An empirical examination of how time and socioeconomic attributes of frequent-buyer and coupon participants differ from those of “ordinary customers.” Marketing Management Journal, 11(2), 67–80. https://doi.org/10.63963/001c.150779