P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 2, 2001January 01, 2001 CDT
Use of Internal Reference Prices for Deal Evaluations: Decision Structure and Role of Involvement
Use of Internal Reference Prices for Deal Evaluations: Decision Structure and Role of Involvement
RAJIV VAIDYANATHAN, PRAVEEN AGGARWAL,
VAIDYANATHAN, R., & AGGARWAL, P. (2001). Use of internal reference prices for deal evaluations: Decision structure and role of involvement. Marketing Management Journal, 11(2), 108–122. https://doi.org/10.63963/001c.150785