P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 2, 2001January 01, 2001 CDT
Use of Internal Reference Prices for Deal Evaluations: Decision Structure and Role of Involvement
Use of Internal Reference Prices for Deal Evaluations: Decision Structure and Role of Involvement
RAJIV VAIDYANATHAN, PRAVEEN AGGARWAL,
Articles in Vol. 11, Issue 2, 2001
Vol. 11, Issue 2, 2001
- Market Entry Strategies and Influencing Factors: A Multi-Industry/multi-Product InvestigationBRUCE KEILLORVICTOR DAVILAG. TOMAS HULT
- The Role of Optimism Toward Building a Strategic Advantage in a Sales ForcePHANI TEJ ADIDAMRAJ SRIVASTAVA
- Supply-side and Transvectional SegmentationSUNIL EREVELLESSTEPHEN VARGOVERONICA HORTON
- A Multidisciplinary Approach to Multistop/multipurpose Shopping Behavior and Retail Location PlanningJAMES REARDONNATHAN KLINGSAULE AMIREBAYEVADENNY MCCORKLE
- Disintermediation and the Changing Distribution LandscapePAULA SAUNDERSHERBERT BROWNROGER BRUCKERRICHARD BLOOMINGDALE
- Assessing the Accuracy of Purchase Quantity DecisionsBRYAN LILLY
- An Empirical Examination of How Time and Socioeconomic Attributes of Frequent-Buyer and Coupon Participants Differ From Those of “Ordinary Customers”A. BRUCE CLARK
- Measurement of Consumer Intrinsic Motivation: Exploratory Assessment of Its Two Primary Dimensions and Theoretical BasesJACK LESSERLAKSHMI MADABHUSHI
- The Effects of Frequency, Recency, and Academic Prowess as Moderators of Service Quality Evaluations for Collegiate Academic AdvisingTY ABERNATHYBRIAN ENGELLAND
- Use of Internal Reference Prices for Deal Evaluations: Decision Structure and Role of InvolvementRAJIV VAIDYANATHANPRAVEEN AGGARWAL
- Exceptions to Agency Theory Assumptions and the Rise of Contingency Employment in MarketingJAMES HENLEYMICHAEL COTTERCHARLES WHITE
- Incorporating a Promotional Tool in Business Simulations: The Poster ExerciseSTEVEN DUNPHYF. BRUCE SIMMONS
VAIDYANATHAN, R., & AGGARWAL, P. (2001). Use of internal reference prices for deal evaluations: Decision structure and role of involvement. Marketing Management Journal, 11(2), 108–122. https://doi.org/10.63963/001c.150785