P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 2, 2001January 01, 2001 CDT
Supply-side and Transvectional Segmentation
Supply-side and Transvectional Segmentation
SUNIL EREVELLES, STEPHEN VARGO, VERONICA HORTON,
EREVELLES, S., VARGO, S., & HORTON, V. (2001). Supply-side and transvectional segmentation. Marketing Management Journal, 11(2), 24–40. https://doi.org/10.63963/001c.150783