P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 2, 2001January 01, 2001 CDT
Incorporating a Promotional Tool in Business Simulations: The Poster Exercise
Incorporating a Promotional Tool in Business Simulations: The Poster Exercise
STEVEN DUNPHY, F. BRUCE SIMMONS,
DUNPHY, S., & SIMMONS, F. B. (2001). Incorporating a promotional tool in business simulations: The poster exercise. Marketing Management Journal, 11(2), 132–136. https://doi.org/10.63963/001c.150784