P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 2, 2001January 01, 2001 CDT
Measurement of Consumer Intrinsic Motivation: Exploratory Assessment of Its Two Primary Dimensions and Theoretical Bases
Measurement of Consumer Intrinsic Motivation: Exploratory Assessment of Its Two Primary Dimensions and Theoretical Bases
JACK LESSER, LAKSHMI MADABHUSHI,
LESSER, J., & MADABHUSHI, L. (2001). Measurement of consumer intrinsic motivation: Exploratory assessment of its two primary dimensions and theoretical bases. Marketing Management Journal, 11(2), 81–96. https://doi.org/10.63963/001c.150790