P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Customer Response Models: What Data Predicts Best, Hard or Soft?
Customer Response Models: What Data Predicts Best, Hard or Soft?
WILLIAM J. HAUSER, LINDA ORR, TERRY DAUGHERTY,
HAUSER, W. J., ORR, L., & DAUGHERTY, T. (2011). Customer response models: What data predicts best, hard or soft? Marketing Management Journal, 21(1), 1–15. https://doi.org/10.63963/001c.150995