P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams
Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams
ROBERT M. PETERSON, MICHAEL RODRIGUEZ, VIJAYKUMAR KRISHNAN,
PETERSON, R. M., RODRIGUEZ, M., & KRISHNAN, V. (2011). Examining the relationship between star player characteristics and brand equity in professional sport teams. Marketing Management Journal, 21(1), 60–70. https://doi.org/10.63963/001c.150998