P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Eat With Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External Eating
Eat With Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External Eating
BOB WU, PHILIP TITUS, STEPHEN J. NEWELL, SUSAN PETROSHIUS,
Articles in Vol. 21, Issue 1, 2011
Vol. 21, Issue 1, 2011
- Customer Response Models: What Data Predicts Best, Hard or Soft?WILLIAM J. HAUSERLINDA ORRTERRY DAUGHERTY
- Eat With Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External EatingBOB WUPHILIP TITUSSTEPHEN J. NEWELLSUSAN PETROSHIUS
- Artificial Emotions Among Salespeople: Understanding the Impact of Surface ActingWILLIAM C. MARTINBRIAN T. ENGELLANDJOEL E. COLLIER
- Gender as a Moderator of Role Model Influence and Adolescents’ Consumer-Related Behavioral IntentionsKIRBY L.J. SHANNAHANRACHELLE J. SHANNAHANALAN J. BUSHRICHARD A. ROCCO
- Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport TeamsROBERT M. PETERSONMICHAEL RODRIGUEZVIJAYKUMAR KRISHNAN
- Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their EffectivenessJULIE FITZMAURICE
- Product Expertise: A Moderator of Information Search in Sequential ChoicePETER J. BOYLEGAD SAAD
- Dimensions of Trust and Trustworthiness in Retail Banking: Evidence From IndiaSANJIT KUMAR ROYABDOLREZA ESHGHIVAIBHAV SHEKHAR
- A Framework for Identifying Factors That Influence Fine Art Valuations From Artist to ConsumersKIMBALL P. MARSHALLPJ FORREST
- Global Product Strategy: A Longitudinal Multi-Country Product Attribute StudyBRUCE D. KEILLORJAMES KOHUTDONNA M. WALSHDOUGLASS HAUSKNECHT
- Dissimilar New Product Pace: Product Contingency EffectsBING XUROBIN T. PETERSONGERALD M. HAMPTONYAM B. LIMBU
- Cognitive Load and Syntactic Complexity of Printed Advertisements: Effects on Consumers’ AttitudesHAERAN JAE
- Train Your Salespeople to Be Skilled Actors: A Mantra for SuccessSHAHEEN BORNADHEERAJ SHARMA
- The Consequences of Open Versus Closed Influence Strategies of Salespeople in a Developing EconomySUBHRA CHAKRABARTYGENE BROWNROBERT E. WIDING
- Sociological Factors Influencing High-Risk Physical Activities Among Adults: A Conceptual AnalysisKARIN BRAUNSBERGERPHILIP J. TROCCHIA
- The Effect of Self-Construals on the Effectiveness of Comparative AdvertisingLIN ZHANGMELISSA MOOREROBERT MOORE
- Beyond Satisfaction: Engaging Students and Faculty in a Romanian Business SchoolSEBASTIAN A. VADUVAIOAN S. FOTEAMIHAI CORCEAMARIANA LAZAR
- Cultural Diversity as an Element of the University Campus Environment: Does It Matter to Today’s Students?JOANN ASQUITHDENNIS BRISTOWKENNETH SCHNEIDERAFSANEH NAHAVANDIDOUGLAS AMYX
- Managing Academic Advising Services Quality: Understanding and Meeting Needs and Expectations of Different Student SegmentsJUNYONG KIMLORI FELDMAN
WU, B., TITUS, P., NEWELL, S. J., & PETROSHIUS, S. (2011). Eat with your eyes: Package color influences the expectation of food taste and healthiness moderated by external eating. Marketing Management Journal, 21(1), 16–30. https://doi.org/10.63963/001c.150997