P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Dissimilar New Product Pace: Product Contingency Effects
Dissimilar New Product Pace: Product Contingency Effects
BING XU, ROBIN T. PETERSON, GERALD M. HAMPTON, YAM B. LIMBU,
XU, B., PETERSON, R. T., HAMPTON, G. M., & LIMBU, Y. B. (2011). Dissimilar new product pace: Product contingency effects. Marketing Management Journal, 21(1), 140–151. https://doi.org/10.63963/001c.151003