P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Global Product Strategy: A Longitudinal Multi-Country Product Attribute Study
Global Product Strategy: A Longitudinal Multi-Country Product Attribute Study
BRUCE D. KEILLOR, JAMES KOHUT, DONNA M. WALSH, DOUGLASS HAUSKNECHT,
KEILLOR, B. D., KOHUT, J., WALSH, D. M., & HAUSKNECHT, D. (2011). Global product strategy: A longitudinal multi-country product attribute study. Marketing Management Journal, 21(1), 124–139. https://doi.org/10.63963/001c.151004